Should Animals Be Banned For Medical And Cosmetic Research

In the United States about 20 million animals are used for medical and cosmetic research. These animals include mice, bunnies, cats, dogs, guinea pigs and many other species of animals. Many of these animals people have for household pets, people consider these animals to be friendly and harmless and they are loved by humans. However, these animals do not share the same rights as humans mostly because people believe animals are inferior to them. Animals can not speak for themselves and tell researchers not to test on them like people can. I think this is unfair because animals share the same emotions as people do, they can feel afraid and scared of the testing that is going to be done on them. Studies prove that is is not necessary to use animals for medical and cosmetic research, there are laws to protect animals and some governments banned using animals for cosmetic research. Animal testing is a fundamental method of research the United States. Many researchers in America believe that using animals for research is the only valid method to test vaccines, treatments and cosmetics because animals’ anatomy are similar to humans. Researchers are averse to try the other humane methods of research such as computer models and cell cultures before conducting experiments on animals. However, testing on animals is inhumane and animals are suffering while undergoing testing. According to PETA, â€Å"Before their deaths, some are forced to inhale toxic fumes, others are immobilized inShow MoreRelatedSave Animals. Say No to Animal Testing!1390 Words   |  6 PagesArgumentative essay: Save animals. Say no to animal testing! Nowadays, it is a well-known fact that many companies test their products like cosmetics and medicines with animals before production to check their products ’safety and quality. A huge amount of animals are used in research purpose every year. Is it right for human beings to sacrifice millions of animals for testing purpose? Should animal testing be banned? Animal testing is a controversial issue and there is a heated debated about prosRead MoreAnimal Experimentation Should Be Banned1426 Words   |  6 Pagesjudged by the way its animals are treated.† - Mahatma Gandhi. These famous words still ring true in today’s society as we struggle to overcome the scientific experimentation on animals. Animals have acted as the archstone of human civilization since the dawn of man, from a source of food, to companionship. However, in the past century, we have been blurring the line between environmental entitlement and environmental rape. Every member of the human race inte racts and depends on animals, and we owe themRead MoreAnimal Testing Should Not Be Banned1572 Words   |  7 PagesAnimal Testing Every year, over two hundred million innocent animals are injured or killed in scientific experiments across the world. Of those animals, between seventeen and twenty million are used in the United States alone. It is said that an animal dies in a laboratory every three seconds (Animal Testing 101). Those in favor of animal experimentation say they are taking animals’ lives to save humans. It is not necessary to subject animals to torturous conditions or painful experiments in theRead MoreEssay on Cosmetics Testing on Animals, Is It Necessary?547 Words   |  3 PagesWhy should animals have to die, just for humans to have cosmetics? It is understandable if you want to cover up a scar on your face, but to just wear makeup because you think you need it, or because you feel like you cannot live without it, is ridiculous. Animals should not be dyeing for our insecurities on how we look, or on how society judges us. If society sees someone who is not Barbie or Ken perfect they jud ge us, so we put makeup on, it is not right for society to do that. Because of theirRead MoreAnimal Testing Must Be Banned Essay1014 Words   |  5 Pagesmonoxide! Animal testing must be banned for unnecessary tests. Animals should not be guinea pigs. Animals still feel the pain when they are injected with medicine just like humans. Humans can defend themselves and stop the pain, but the animals get strapped down and cannot move. It is better to have tests run on animals because animals will help find cures faster. Animal testing must be banned for unnecessary tests because a lot of animals are dying for no reason. Ninety-four percent of animal testingRead MoreThe Use Of Research On Cosmetics And Its Effects On Society1604 Words   |  7 PagesBlinded by Beauty On average, 26 million animals are used every year for the use of research on cosmetics. These tests should be banned for many obvious reasons such as it is clearly cruel and inhumane, they cost more than alternative methods, and they do not predict an accurate result due to the anatomical differences. Animals are being unfairly tortured and killed for research on ingredients that people are unknowingly using in their everyday lives. Here’s an important question to consider;Read MoreAnimal Experimentation Is Cruel And Needs1100 Words   |  5 PagesFreshman Seminar, Per. 1 4 May 2015 Animal Experimentation Animal experimentation is cruel and needs to be banned. It is another form of animal abuse. The animals are locked in cold, tiny cages in laboratories waiting in fear of what might happen next. The animals are being treated cruelly and being injected with substances that the scientists do not know if it will harm the animals. â€Å"Right now, millions of mice, rats, rabbits, primates, cats, dogs and other animals are locked inside cold barren cagesRead MoreAnimal Testing Should Be Banned1263 Words   |  6 PagesAdult Education 19 May 2017 Animal Testing Should Be Banned Standard Number: 6.4.A Over 115 million animals are tested in laboratories throughout the United States each year. Typical animals included in these horrific tests include: cats, rats, dogs, rabbits, mice, monkeys, sheep, and birds. Researchers state that about 78,294 animals subjected to cosmetic and medicinal tests face severe pain (PETA, 2017). â€Å"Neither Federal nor state law prohibits the transfer of animals to laboratories; they onlyRead MoreEssay On Animal Testing1295 Words   |  6 Pagesmillions animals die every year from animal testing. Animal testing or animal research is a test performed on a living or dead animals. It normally involves testing out new cosmetic products or doing experiments for the medical purposes. Cosmetic companies test out their ingredients and products on animals to see if they’re safe to use for humans. A medical experimentation could involve injecting the animals, practicing surgeries on them, or exposing them to radiation. The practice of animal testingRea d MoreArgumentative Essay On Animal Testing1154 Words   |  5 Pagesthat animals are used for testing on many different products such as food, drugs, and cosmetics. Animals are used for testing on these different products before they are released to humans to ensure it’s safe for human use, the reason animals are used such as rats and chimps is because they share about 99% of the same DNA as us humans. Many medical breakthroughs have happened because of the use of animal testing, according to the California Biomedical Research Association, â€Å"nearly every medical breakthrough

Does Rap Music Promote Violence Essay Research free essay sample

Does Rap Music Promote Violence Essay, Research Paper Since the late 1980 # 8217 ; s blame music has been called the Anti Christ in our civilization, because of it # 8217 ; s alleged influence in people # 8217 ; s life. Peoples swear up and down that the music is why people, specially the young person resort to violent offenses. I think by stating this they are seeking to cover up the existent truth by giving simple replies. Rap is defined as a manner of popular music consisting of jury-rigged rimes performed to a rhythmic concomitant. The first blame vocal was made in the late 70 # 8217 ; s, the vocals were seven to eight proceedingss long and was largely used in little nines to dance to. It didn # 8217 ; t truly go popular until the early 80 # 8217 ; s. Over the old ages it has become mainstream music, everyone is listening to it. In the last four old ages rap made up 60 % of music bought in shops in the United States. We will write a custom essay sample on Does Rap Music Promote Violence Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1989 a local group called N.W.A. ( Niggaz Wit Attitudes ) came from out of L.A. and changed blame, which was the start of Gangsta Rap. In their wordss they talked about offense, street force and killing. Once they were a immense hit, it caught on, and truly that # 8217 ; s when all this lunacy started. Everyone started knaping Gangsta manner. More and more people started knaping about constabulary ferociousness and killing people and with that offense rose to high degrees. In my sentiment it # 8217 ; s non the creative persons or the record company # 8217 ; s mistake that offense rose. It # 8217 ; s non their duty to look after every individual who listens to their music. In all these old ages of blame though there are three people who took the most unfavorable judgment from the populace. Dr. Dre was one, after N.W.A. broke up he went on to make his ain thing, and after he released # 8220 ; The Chronic # 8221 ; he became a star. He took blame to a higher degree where it nee r been before and I think that scared a batch of people. He was knaping about thrust by # 8217 ; s, holding sex with 100s of adult females, imbibing intoxicant all twenty-four hours and so on. By this clip the offense rate was sky high and a batch of people where looking for easy replies. It was largely those few who merely didn # 8217 ; t like blame from the start that spoke out and tried to censor it. Most rappers loved the manner Dr. Dre created, and so they tried to take the manner and make something of their ain. Along with Dr. Dre he helped a lifting star Snoop Doggy Dog to go a large star by guest gazing on his # 8220 ; The Chronic # 8221 ; album. Snoop released # 8220 ; Doggy Style # 8221 ; and it was a hit. His manner similar to Dr. Dre made it a hit. It was his best-selling album to day of the month. Congress tried every manner they could to maintain young person from listening to this music because they felt it was doing them commit offenses. Snoop was charged non t o hanker after his release for slaying which he shortly was found non guilty. They made a label for CD # 8217 ; s and tapes that said # 8220 ; Parental Advisory Explicit Lyrics # 8221 ; which really in my sentiment didn # 8217 ; t make excessively much. This manner parents could be cognizant of the type of music their childs listen to and could take if they would wish to let them to listen to it. If you sit down and believe about it, when you buy a Cadmium you by it because you want to listen to it, you don # 8217 ; t truly pay attending to that small label. Besides you see small childs no older so 11 walking about listening to Lil # 8217 ; Kim, Tupac, and all other blame creative persons cursing up a storm. . . what # 8217 ; s with that? Why didn # 8217 ; t the parents say anything about that, they have control over their kids, yet critics and Congress blame the rappers. The 3rd adult male to take the most heat and who still continues to is Tupac Shakur. They say he was the best rapper alive and the most successful which I besides believe is true. He has been in problem with the jurisprudence and public since his first album to even now after his decease. He was arrested for legion charges such as battery, attempted slaying, and colza. In 1994 two 17-year-olds changeable some constabulary officers and said they did because they heard it in Tupac # 8217 ; s music. Critics blamed him from the start with his to raunchy wordss. Why incrimination him he didn # 8217 ; t state them to travel shoot constabulary officers? For the past three old ages, C. Delores Tucker has been speaking and protesting blame wordss stating that they are harmful to the spirit of black young person. She besides filed a $ 10 million dollar case against the estate of Tupac Shakur claiming that his vocals environing her in two vocals on the 1996 album # 8220 ; All Eyez On Me # 8221 ; do slander comments. She went into a tribunal and said that the hurting she suffered from those v ocals has affected her sex life with her hubby. What sort of since does that do? Just another individual seeking to bad oral cavity blame music for they # 8217 ; re ain personal addition. Congress says they are # 8220 ; concerned about kids # 8217 ; s exposure to music with grownup content, # 8221 ; but truly can # 8217 ; t make excessively much because they have to esteem the first amendment which says we have # 8220 ; Freedom of Speech. # 8221 ; In two provinces they have announced programs to perchance censor bush leagues from go toing concerts or purchase things that could incorporate # 8220 ; obnoxious # 8221 ; stuffs. I # 8217 ; m non traveling to state that some youth won # 8217 ; t listen to some blame music and acquire the incorrect thought, but that besides can go on with other types of music such as Alternative music which artists like Hole, Marilyn Manson, and the group Korn are large stars. If you notice Korn is the group that the # 8220 ; Trench Coat Mafia # 8221 ; listened to before they decided to travel hit up a school. In the get downing the president, and all other high profile people said they should set a halt to all this music mentioning to Korn and Marilyn Manson. This was last twelvemonth how many times have you heard about that now. Sen. Joe Liebermann, and Raymond Kuntz, a Burlington, N.D. , adult male said his 15-year-old boy killed himself after listening to the controversial stone group Marilyn Manson. Sets like that are noted for expressed wordss and concerts, how many times have you heard about halting them. They don # 8217 ; t set that much power in seeking to censor Rock or Alternative music, but will utilize all their energy to halt a signifier of music that sells more so half of the United States music. John Woods, co-founder of a grassroots anti-censorship organisation said in a statement that most onslaughts on the music industry are fueled by politicians and groups such as the Christian Coalition and the American Family Association. Later he besides said â€Å"Quite merely, the federal authorities, province authoritiess and local authoritiess are really skilfully utilizing the contention created by spiritual organisations in an attempt to wholly render the First Amendment of the United States Constitution to be a relic from the yesteryear in the involvement of deriving greater control over society as a whole.† I for one agree with that statement. Dave Marvin, a spokesman for province Sen. Dale Shugars, said the Michigan Republican is working on a measure to be sent to the province Legislature in July. The measure would ticket site proprietors who permit bush leagues unless accompanied by an grownup to go to concerts or purchase music that has viola tive Acts of the Apostless or address. The director of Pearl Jam, L-7, Rage Against the Machine, and rappers like JayZ, Ice Cube, Master P, and Russell Simons late said that they will boycott any province that passes a jurisprudence such as that. â€Å"It’s up to the creative persons to supply a much-needed spinal column for the industry by utilizing their celebrities’ position to efficaciously pull the line in the sand to state the manque censors to stuff it if they are offended because we have a First Amendment vouching our freedom of look, † Woods said. One adult male they asked off the street said â€Å"Why do I detest blame? Well I guess the figure 1 ground I hate blame is the deficiency of endowment that a rapper needs. All the music is man-made, made on machines. Another thing I don’t acquire about blame is that many rappers use the â€Å"Gangsta rap† subject. Then when a rapper gets killed, it’s a daze! They merely rap about what th ey know! Yes, have person murdered is atrocious, but if they rap about it and they say how they were brought up in it, is it truly a daze? † Recently a batch of inquiries have been asked to anyone seeking to take up for blame music. Does knap music promote force? The most common reply was yes, and the slaying of Tupac Shakur and Notoruis B.I.G. proves it. Those were some sad deceases but you can’t fault merely knap entirely for that go oning. Tupac didn’t putting to death Biggie, and Biggie didn’t putting to death Tupac some dense people who had nil else to make did. When you think about it, doesn’t wireless, films, and telecasting promote force besides, so you can’t seek to censor one thing of force and non another. There was another inquiry that was Should blame music be censored? Some replies were yes, but most were no. They couldn’t do it anyway it would be against the first amendment. Another was Does knap music make a positive pa rt to society? No 1 answered that inquiry but I think I will. Yes it does, knap isn’t merely a money doing thing to me it non merely helps us associate to people who have gone through things we have, but it shows people who don’t know the things that truly goes on. Besides rap creative persons don’t merely do albums and remain in at that place ain universes they besides give tonss of money to charities and patron plans that help inner metropolis young person so force can halt between immature people. Does knap advance force, packs and drug usage? Yes it does, but there was force, packs, and drug usage before blame even came along, so you can’t pin that on blame, it’s something that has ever been about and don’t see it traveling anyplace. Is rap music degrading to adult females? In a manner yes it is, I don’t believe any rapper would name at that place ain female parents â€Å"bitches, † and â€Å"hoes† but out of know wh ere adult females rappers are coming out of their shell and they are making the same thing, So truly everyone is degrading each other so it balances out. You can’t blasted blame for everything that goes on, I’m believing if they could happen a manner to fault blame for every decease they would. Even though they swear up and down that blame is like the worst thing, it has done a batch for the music industry and young person in general. Before blame all childs knew was that you had to cognize how to sing to go a large music star, but now for those who really have endowment for knaping they can woolgather of going a rapper. You would be surprised at how much more force would be traveling on if blame wasn’t here. Youth would be out in the street merchandising drugs and killing people all the clip, now half of them are working on demo tapes and their endowment so they can hold a calling of at that place ain. Besides blame helps out interior metropolis young person so they can acquire off the street and play athleticss and travel to bivouac, it’s like for every bad thing you say about how blame is bad and how it should be banned, there is another positive thing that can acquire thrown right back into your face that would blow your head and really do you desire to state â€Å"hey blame is making more for us so what the public truly tells us.† It would be the truth. You don’t of all time hear about how LL COOL J started a cantonment for young person in Brooklyn, or how Puff Daddy donated 10 million dollars to Biggie’s kids. No you hear about how person got changeable and the slayer was listening to Tupac right before he did it. People it’s clip to wake up, even though I can’t force you to alter your head on any capable I’m hoping I gave you some type of information that will do you merely believe before you speak about blame music. Bibliography Mentions The New Grove Dictionary of American Music REF ML 101.U6 N48 1986 Encyclopedia of African American Culture and History REF E 185.E54 1996 v.4 New Rolling Stone Encyclopedia of Rock and Roll REF ML 102.R6 R64 1995 # 8220 ; Sex, Violence and the Media # 8221 ; November 17, 1995 p. 1028-1029 Current Controversies: Violence in the Media p. 149ff. Opposing Point of views: Culture Wars p. 143-154 Opposing Point of views: Censorship p. 33-35 The Web Courier: Rap A ; Hip Hop Comment: hypertext transfer protocol: //www.cs.fsu.edu: /80/projects/sp95sug/group1.4/russ.html Censoring of Music by Politicians: hypertext transfer protocol: //sac.uky.edu/ ywkho0/politics.html

George S. Kaufman Master of Technique free essay sample

A look at career and contributions of writer and director George S. Kaufman. This paper explores the background and career of the American writer and director, George S. Kaufman. The author examines how Kaufman has influenced American playwrights. Though critics may argue as to the ultimate value of George S. Kaufmans plays in the history of American drama, they almost unanimously agree that he was our most successful collaborator working in theater at his time. Superlatives of various kinds have been used with Kaufman. He is generally recognized as having been the most successful master of stage technique in the 1930s. He is acknowledged as having been an outstanding satirist, one of our best directors, one of our best writers of dialogue, and as our most capable play-doctor. With all these credentials under his name it is easy to understand why he was such a great role-model for other American playwrights. We will write a custom essay sample on George S. Kaufman: Master of Technique or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Free Essays on Nothern Lights

Aurora a luminous atmospheric phenomenon occurring frequently above 60Â ° North or South latitude, but also sometimes in other parts of the world. It is named according to its location, aurora borealis (northern lights) or aurora australis (southern lights). The term aurora polaris, polar lights, is a general name used for both of them. (1) The aurora consists of rapidly shifting patches and dancing columns of light of various hues. (2) Extensive auroral displays are accompanied by disturbances in terrestrial magnetism and interference with radio, telephone, and telegraph transmission. (1) The period of maximum and minimum intensity of normal auroras seems to be almost exactly opposite that of the sunspot cycle, which is an 11-year cycle, so the intensity of the auroras is normally low while the sun is very active. (2) Huge displays that occur farther from the earth’s poles than normal, however, occur more often while the sun is very active. (2) Studies made during and after the 1957 and 1958 International Geophysical Year indicate that the auroral glow is triggered when the solar wind carries high-energy atomic particles from sunspots. (1) The electrons and protons penetrate the magnetosphere of the earth and enter the lower Van Allen radiation belt, overloading it. The extra electrons and protons are distributed into the atmosphere over an area on the north and south magnetic poles and extending about 20Â ° away from them. (1) These particles then collide with gas molecules in the atmosphere, thereby exciting the molecules and causing them to emit electromagnetic radiation in the visible portion of the spectrum. (2) The auroras are, on average, less intense when the sun is most active. When the sunspot cycle is at its maximum, the sun emits much more ultraviolet radiation than it normally does. The ultraviolet radiation changes the earth’s magnetosphere, making it better able to handle the particles from the sunspots. (1... Free Essays on Nothern Lights Free Essays on Nothern Lights Aurora a luminous atmospheric phenomenon occurring frequently above 60Â ° North or South latitude, but also sometimes in other parts of the world. It is named according to its location, aurora borealis (northern lights) or aurora australis (southern lights). The term aurora polaris, polar lights, is a general name used for both of them. (1) The aurora consists of rapidly shifting patches and dancing columns of light of various hues. (2) Extensive auroral displays are accompanied by disturbances in terrestrial magnetism and interference with radio, telephone, and telegraph transmission. (1) The period of maximum and minimum intensity of normal auroras seems to be almost exactly opposite that of the sunspot cycle, which is an 11-year cycle, so the intensity of the auroras is normally low while the sun is very active. (2) Huge displays that occur farther from the earth’s poles than normal, however, occur more often while the sun is very active. (2) Studies made during and after the 1957 and 1958 International Geophysical Year indicate that the auroral glow is triggered when the solar wind carries high-energy atomic particles from sunspots. (1) The electrons and protons penetrate the magnetosphere of the earth and enter the lower Van Allen radiation belt, overloading it. The extra electrons and protons are distributed into the atmosphere over an area on the north and south magnetic poles and extending about 20Â ° away from them. (1) These particles then collide with gas molecules in the atmosphere, thereby exciting the molecules and causing them to emit electromagnetic radiation in the visible portion of the spectrum. (2) The auroras are, on average, less intense when the sun is most active. When the sunspot cycle is at its maximum, the sun emits much more ultraviolet radiation than it normally does. The ultraviolet radiation changes the earth’s magnetosphere, making it better able to handle the particles from the sunspots. (1...

Idea refinement Essay Example | Topics and Well Written Essays - 250 words

Idea refinement - Essay Example Therefore, using this mobile application, students will be in a position to hire the services of better tutors and get customized services. From the interview, the challenges associated with academic resource centers include less dedicated tutors who arrive late to work and want to leave earlier. Therefore, as the interviewee’s roommate explained, he learnt nothing. Though the services offered by independent tutors are expensive, going for about $40 per hour, one is guaranteed of better services. The services offered were from a qualified individual, PhD level. According to Hock, Pulvers, Deshler & Schumaker tutoring programs are key in improving the outcomes of students (172). This program therefore serves not only to link the tutors and the students but also to improve the quality of the services offered by such tutors making it a very timely idea in the education sector. Hock, Michael, Pulvers, Kim, Deshler, Donald and Schumaker, Jean. The Effects of an After- School Tutoring Program on the Academic Performance of At-Risk Students and Students with LD, Remedial and Special Education, 22(3), pp.

Criminal Procedures Seminar - Week 2 Essay Example | Topics and Well Written Essays - 250 words

Criminal Procedures Seminar - Week 2 - Essay Example The contact is only consensual if a citizen voluntarily stops to communicate with a law enforcer. For instance, traffic stops do not require a suspicion to justify the contact. On the other hand, a Terry stop, which is often a brief detention, lies between a consensual encounter and an arrest. Even so, it demands â€Å"reasonable articulable suspicion† of an ongoing or future criminal activity. An arrest occurs if a police stops a citizen and they are not â€Å"free to leave†. There are basic factors used to coerce a search or an arrest. A â€Å"probable cause† of arrest exists if there is hard evidence or coherent facts that signify the presence or future occurrence of a crime by the person the police stop (Law Enforcement Bulletin, 2014). A person can only be under arrest if police are aware of a crime and have substantial evidence, for instance, if they smell drugs, or see a weapon. During encounters, the searches are often appropriate, although there are times when it is inappropriate. A search is only appropriate if there is â€Å"reasonable suspicion† of a current or future occurrence of a crime. A search is appropriate if a person seems anxious or answers questions contradictorily. One is often in more trouble for telling a lie as compared to simply keeping quiet. In any case, police will inform them of their rights, such as the right to remain silent, in the process of an

Big Skinny Online Marketing Development

Big Skinny Online Marketing Development Big Skinny Case Analysis Executive Summary In 2010, Big Skinny CEO Kiril Alexandrov was looking to transcend from retail distribution and print advertising to the world of online marketing to achieve maximum growth. The retail sales pitch was an easy one, as Alexandrov focused on the value of the wallet and the impulsiveness of consumers (Benjamin Kominers, 2012). Unfortunately, translating this type of sales pitch was much harder to do in the world of cyberspace. Big Skinny centered their online marketing efforts around display Ads, keyword searches, social media and relationships with online distributors and deep DISCOUNTED sites such as Amazon and Groupon respectively. The expansion caused much hardship, as Big Skinny received negative feedback on the review website Yelp that stemmed from their Groupon experiment. They also faced a glitch in their online promotion that allowed 4,000 people to order free wallets from their online store. Big Skinny needs to refocus their online marketing strategy by getting rid of display Ads, refining keyword searches and severing ties with deep DISCOUNTED sites. Big Skinny can create value for their product and manage their orders better by being more selective with who distributes their product and by keeping the price steady. A more seasonal approach surrounding keyword searches can create new revenue from those who are looking to make quick and impulsive purchases. Lastly, by being responsible for who distributes their products, Big Skinny can deliver their product in prompt and timely manner, which will resolve the majority of customer complaints against Big Skinny. Problem Statement Despite successful in-person sales campaigns, Big Skinny struggled to find an effective online marketing platform that would grow and connect them to their consumer base. Big Skinny also ran into glitches with their current online marketing campaigns that brought unwanted negative attention and resentment towards the company. Data Analysis When Big Skinny transcended into the world of online marketing, it had to develop a way to attract visitors to the website while attempting to convince these visitors to buy wallets. Since most of their wallets were being sold at trade shows or retail stores that centered on a straight-forward approach regarding impulse and value, the translation of this strategy to the internet proved to be a tall task. Big Skinny looked at various means of advertising such as display ads, algorithmic search, sponsored search, A/B Testing and social media. Display ads offered a two-frame animation; however, the click-through rate of general display ads in 2009 was only .1% (Bejamin Kominers, 2012). Algorithmic searches use algorithms that the search engine deems most relevant to the user’s query. The websites that most resemble the query appear the highest on the search engine’s list. Sponsored searches use keywords that the advertisers specify that they want to target. These are mostly sold on a â€Å"per-click† basis; however the company loses money if the clicks aren’t converted into sales. A/B testing is a marketing technique that shows different advertisements to different users to compare the response rates between the two. Lastly, social media utilizes websites such as Facebook and Twitter to try and create an interactive relationship with consumers. Alternatives Big Skinny could eliminate their means of online distribution and PAID ONLINEmarketing, only utilizing social media and their website to conduct advertising and business transactions. Big Skinny could be more selective in their selection of online distribution, while tailoring their paid sponsored searches to generate interest and sales. Big Skinny could scrap their online marketing plans, with the exception of social media, and reallot their advertising money strictly on deep DISCOUNTED sites like Groupon and Living Social. Big Skinny could focus their efforts on expanding in more brick and mortar retail stores by target marketing towards different demographics. They could use traditional media such as TV and radio to drive these efforts. Key Decision Criteria Increase customer satisfaction and corporate image Increase sales and market share Improve (or at least maintain) profitability Ease or speed of implantation Be consistent with corporate mission or strategy Within our present resources or capabilities Within acceptable risk parameters Minimize environmental impact Maintain and build employee morale and pride Alternatives Analysis 1. By limiting their online marketing to free social media sites such as Twitter or Facebook, Big Skinny can greatly reduce their marketing costs. With display advertisements only getting clicked through .1% of the time the money is essentially thrown away. Investing in A/B testing requires the hiring of a permanent person and huge overhead. Getting rid of online distributors allows Big Skinny to eliminate the 7-15% commission they pay to Amazon and eBay while being able to manage their order load. Social Media is more than enough because 71% of social media participants say they are more likely to purchase from a brand they follow online. 91% of local searchers say they use Facebook to find local businesses online (Bennett, 2013). The cons of this are that they are missing out on a lot of potential customers by eliminating Amazon and eBay. While ONLINE PAID marketing can be expensive, there is still benefit to sponsored searches. Some of the cost per conversions are profitable and b y completely eliminating these searches would be throwing away potential opportunities. 2. The pros of Big Skinny being more selective with their online distributors allows for a happy customer base. There have been several negative reviews on the Yelp site regarding slow delivery and non-existent customer service. By eliminating deep discounting sites such as Groupon, Big Skinny can manage their order load and keep customers happy. Big Skinny would also keep the revenue from the top paid sponsored searches rather than eliminating them all together. The negatives of this are that Big Skinny could miss out on a lot of revenue by not using Groupon or Living Social. They could also miss out on the repeat customers that are generated by these sites as well as missing out on the people who want to try their product without having to pay full price. 3. Instead of eliminating sites like Groupon and Living Social, Big Skinny could embrace the huge influx of customers that it brings. According to the customer satisfaction and analytics company ForeSee, 91% of customers have already or plan to conduct business with the merchant since buying the deal (Bedigian, 2013). This strategy generates a large influx of customers in a short time while attempting to generate residual income by repeat customers. The cons of this are that company’s often lose money during the initial Groupon. The product is discounted by 50% or more and then Groupon takes a 50% commission on the sale price, which leaves the seller receiving only 25% of the original selling price of the item (which in some cases is less than the cost of the item). Forbes has found that 1/3rd of businesses have lost money on a Groupon deal and there is no guarantee that the customers ever return to pay full price from the merchant again (Gleeson, 2012). 4. The pros of using a more traditional advertising medium such as TV or radio would bring brand recognition for Big Skinny. Big Skinny has always had success selling in retail stores because they market their products based on value and impulse. By putting the product in more retail stores, there is a greater chance people will put it in their hands and buy on impulse. Instead of targeting just one big audience, Big Skinny should advertise by target market such as Big Skinny Sport or Big Skinny Women. By doing this they could partner with big retail chains to get into more stores and generate more revenue the old fashioned way. The average time an American spends watching TV is 5 hours compared to just 1 hour browsing the internet, which leads for greater exposure. The cons of doing this are that TV advertising is much more expensive than online marketing (Nielsen, 1997). Another con is Tivo allows people to record their favorite shows and then fast-forward past the commercials. The last con is that TV advertising seems to be a thing of the past, as the amount spent on TV advertising was only up 4.5% in 2011 as compared to 21.7% via online marketing (Gleeson, 2012). Recommendations Based on the data, it is best for Big Skinny to be more selective of their online distribution, while tailoring their paid sponsored searches to generate interest and sales. In regards to online distribution, Big Skinny should keep eBay and Amazon, however, should drop deep-discount sites such as Groupon or Living Social. To offer a Groupon deal, Big Skinny is guaranteed to be taking a loss. To be eligible to offer a Groupon, Big Skinny must discount the price of their wallet by at least 50%. This turns a $20 wallet into a $10 wallet. Groupon takes a commission of 50% on the sale price, which leaves Big Skinny walking away with only $5 for every wallet sold (Bice, 2012). Essentially, they are taking a loss with every wallet they sell on Groupon. The goal of a Groupon is to try and get repeat customers; however, the people that use Groupon are bargain-hunters. They won’t return to Big Skinny, but rather, they will return to Groupon again looking for another bargain deal. By usi ng Groupon, Big Skinny also decreases the value of their brand (Gibbard, 2011). Why would a customer pay full price for a $40 wallet when they just bought it on Groupon for $15 or $20 just a short time ago? In addition to dropping Groupon, Big Skinny needs to manage their online distribution better because of customer satisfaction issues. On the review site Yelp, Big Skinny’s wallets are only receiving a rating of 2.5 out of 5 stars. A lot of the reviews include gripes about not receiving their order for 3-4 weeks or non-existent customer service (most of the negative reviews are from users who bought a Big Skinny wallet on Groupon). If the online distributor doesn’t ship your product in a timely manner, your company risks a tarnished reputation. Whether Big Skinny didn’t have enough stock to fulfill orders or whether Groupon didn’t ship the products in a timely manner, Big Skinny is taking the fall and abuse from customers. When people do research for a product they are going to see Big Skinny’s products with poor ratings. These poor ratings can scare potential customers away. Big Skinny should only use Amazon, eBay and their website to sell their wallets. This allows them to manage their inventory, not get behind on orders and make sure their product gets shipped in a timely manner . Big Skinny has excellent Amazon ratings and should continue to grow their product through the sterling reputation of Amazon. They should sell the product for a higher price on their website so that people are encouraged to buy through Amazon. This is a win-win for Big Skinny because if people buy through Amazon then Big Skinny doesn’t have to waste time and effort fulfilling and shipping orders. If they choose to buy direct than Big Skinny receives a larger profit on their wallets. Lastly, Big Skinny needs to tailor their sponsored keyword searches. They need to eliminate the term â€Å"leather wallet.† They don’t manufacture a true leather wallet and the cost per conversion for this keyword is a sky-high $20.26. Big Skinny should also bid less for the term â€Å"thinnest wallet.† The cost per conversion for â€Å"thinnest wallet† also has a high cost, which is $10.53. After replacing leather wallet and lowering the bid for thinnest wallet, Big Skinny should add keywords centered on holidays. Wallets are popular gifts on occasions such as Father’s Day and Christmas. Big Skinny should add season keywords such as â€Å"Father’s Day Wallet,† â€Å"Wallet for Dad,† â€Å"Best Wallet for Gift† and â€Å"Wallet for Christmas.† This will bring seasonal shoppers into the mix who are looking to spend quickly and impulsively. Action and Implementation Plan CEO Kiril Alexandrov will be responsible for delegating the following tasks. The Director of Marketing will pull any promotions or future plans with deep discounted sites such as Groupon or Living Social. The Director of Marketing in combination with the Director of Product Management will reach out to all of those who left negative reviews on Yelp to satisfy the customer complaints and retract the negative ratings. The Director of Sales will carefully select the online distribution channels which Big Skinny will sell through. Big Skinny will only sell through Amazon, eBay and any online outlets of the retail stores that they are currently featured in. The Director of Sales will also raise the prices of wallets on the Big Skinny Website by 10-15% to create value for the product and promote customers to purchase through the select online distribution. Doing this saves Big Skinny the time it would take to fulfill and pack orders, however, if a customer decides to purchase direct, then Big Skinny recoups the 10-15% it would pay Amazon or eBay to sell and fulfill the order. This new price point will be conveyed in a message from the Director of Sales to Big Skinny’s distribution channel. References Bedigian, L. (2013). Does Groupon Help Businesses Thrive or Bury Them Alive?. In NASDAQ. Retrieved June 12, 2013, from http://www.nasdaq.com/article/does-groupon-help-businesses-thrive-or-bury-them-alive-cm243672 Bennett, S. (2013). 6 Amazing Social Media Statistics For Brands and Businesses. In Media Bistro. Retrieved June 12, 2013, from http://www.mediabistro.com/alltwitter/social- media-facts_b40978 Bice, B. (2012). Groupon Isn’t a Good Deal for Businesses. In CNBC. Retrieved June 12, 2013, from http://www.cnbc.com/id/49092709 Donnelly, T. (2011). How Groupon Can Boost Your Companys Exposure. Inc. Magazine. Retrieved June 14, 2013, from http://www.inc.com/guides/201101/how-groupon- works-for-small-businesses.html Edelman, Benjamin, and Scott Duke Kominers. Online Marketing at Big Skinny. Harvard Business School Case 911-033, February 2012. (Revised from original February 2011 version) Gibbard, J. (2011). Considering Offering a Groupon? Read This First. In Social Media Today. Retrieved June 12, 2013, from http://socialmediatoday.com/jgibbard/337550/considering-offering-groupon-read-first Gleeson, B. (2012). TV Advertising VS Digital Marketing. Forbes. Retrieved June 12, 2013, from http://www.forbes.com/sites/brentgleeson/2012/11/20/tv-advertising-vs-digital- marketing Nielsen, J. (1997). Why Advertising Doesnt Work on the Web. In Nielsen Norman Group. Retrieved June 13, 2013, from http://www.nngroup.com/articles/why-advertising- doesnt-work-on-the-web